Happy Mama’s Day!
With Mother’s Day around the corner, we have been witnessing a flurry of dedicated advertising as different retailers fight for their share of Dads’, kids’ and Moms’ wallets. As always, we have been...
View ArticleHefty’s ‘Cray’ Marketing to Moms
Cups are boring. Plastic cups are definitely not sexy. What to do when you are a marketer of a product with little emotional appeal in a category where price is more likely to drive purchase than brand...
View ArticleAmazon’s Subtle, Powerful Marketing to Moms
There’s nothing wrong with overt, direct marketing to Moms, moves that can’t be interpreted an anything but a direct effort to catch Moms’ attention and gain her business. But in a marketplace filled...
View ArticleLego Nails It!
Every once in a while we see an example of marketing to Moms that makes us smile because we feel the company behind it simply nailed it. At the time when most of us who are parents are focused on...
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‘Tis the Season to Market to Moms
Having just finished sorting all of her Halloween candy, my 8-yr old daughter delivered her Christmas list to me the very next morning, on November 1. While she apparently thinks like today’s...
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Marketing Christmas in September?
While we frequently remind marketers that Moms need multiple exposures to a message before it’s absorbed, kicking off Holiday marketing this early in the year may just be overkill. Moms are just...
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Moms Just Want to Have Fun Too
When we heard that bicycle manufacturer Huffy was going to begin shifting some of their marketing efforts to focus on Moms with their “Still Your Ride” campaign, we thought it was a smart idea. While...
View ArticleHappy Mother’s Day!
Chances are, by now, you have probably already seen this American Greetings commercial dedicated to Moms. Many of our friends have posted it or liked it on Facebook over the past few weeks, but we...
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Marketing through Moms’ Heartstrings
We are big believers in the power of tugging at the heartstrings. When it comes to marketing to Moms, an emotional message logically associated with your brand is frequently a highly effective way to...
View ArticleOlympic Gold for Marketing to Moms goes to… P&G
The 22nd Winter Olympic Games are in full swing in Sochi, Russia and whether you have been passionately following most events or only occasionally tuning in to see the athletes from around the world...
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